Four Generations of Quality & Community
Fred E. Mulholland opened the family store in 1875 — a dry-goods and groceries operation on Main Street in Malvern. Over the next century and a half, four generations shaped what it became: a butcher shop with a regional reputation, a deli locals called home, and the heartbeat of a small Iowa town.
Tom Mulholland, the fourth-generation owner, spent twenty years at Wohlner's Neighborhood Grocery & Deli in Omaha — once called possibly the best meat cutter in the city. In 2008, he came home. He didn't take a day off for the next 400.
"Grocery stores are like schools. When a community has one, more people come to town, and the community is supported."
— Tom Mulholland
When the fire took the building, Tom had a choice. He could have walked away — taken the insurance money and retired. Instead, he spent three years rebuilding from scratch, financing the reconstruction himself, because he knew what losing this store would mean for Malvern. A town without a grocery store starts to die. Six communities within 45 miles had already lost theirs.
On December 20, 2024, Mulholland Grocery reopened — on the same foundation, the same street, for the same community it has served for 150 years. This isn't just a place to buy food. It's the reason Malvern is still a town worth living in.
Generations of Quality, Pride, and Friendliness.
